Body Language

Using research in pupillometry done at the University of Chicago, they were able to help Revlon increase sales of its lipstick by enlarging the pupil size of the models in the catalogs. I’m hard pressed to think of a better example of science at the service of humanity.
– Christopher Buckley, in a review of The Definitive Book of Body Language by Allan and Barbara Pease, in today’s New York Times Book Review section