LIPSTICK ON A PIG

I’m a sucker for a sexy book title and today I met a woman at the library who suggested a real doozy: LIPSTICK ON A PIG: Winning in the No-Spin Era by Someone Who Knows the Game (2006.)

It’s a book by Torie Clarke, who was Assistant Secretary of Defense for Public Affairs in the first years of the Bush administration. Her advice? “Tell the truth early, often, and in plain language.”

"Clarke shows that a policy of transparency not only protects you, but that you even stand to gain from it – because once you figure out that you can't put lipstick on a pig, you've actually learned something far more powerful: not to create a pig in the first place." (From the book jacket.)